![]() ![]() ![]() Micro- and Nano- influencers are the best options for your first steps in influencer marketing. Mid-tier influencers (20K-100K followers).Macro-influencers (100K – 1M followers).Mega-influencers & Celebrities (over 1M followers).We divide influencers into five categories by the number of followers: However, there is no uniform standard, so we'll use HypeAuditor's approach. ![]() There are dozens of different influencer classifications. How to determine what creator will be the best option for you.Īn influencer is an individual who has a significant audience and the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their followers.
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